From the monthly archives:

November 2008

International Search Summit – European Search Landscape

November 25, 2008

In this blog we always welcome any data that could shed light about the current status of European SEO and PPC and the International Search Summit gave us very interesting insight about the European Search landscape. Alex Burmaster from Nielsen online was talking on topline trends, organic paid an secure, and other interesting statistics.

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International Search Summit – Multilingual PPC Part 1

November 25, 2008

The second International Search Summit, held the 20th November in the British Library in London, was mainly focused on Paid Search globally, handling multilingual PPC campaigns internationally, usability for landing pages in different languages, main international agents internationally (quick warning, it is not only Google), and everything related to Multilingual Search Marketing. It was a [...]

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Google.com rankings vs Google.co.uk – Localisation Action Plan

November 17, 2008

Working on International SEO projects on a regular basis makes you realize how complex search can be sometimes and the number of subtle nuances that challenge your SEO knowledge and fundamental day in and day out. At the end of the day we are trying to figure out a huge mathematical equation (search engines algorithm) [...]

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Seo Localisation for European Languages: best practise

November 10, 2008

When we want to initiate a European SEO campaign for the most popular languages, FIGS (French, Italian, German and Spanish) we very often encounter the downside of faulty translations which don’t take into account average search volume of the keywords translated or use a language that, although correct, doesn’t engage Internet users in the respective [...]

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Top 10 reasons to go Multilingual online

November 7, 2008

In times of economic turmoil is never a good idea to put all your eggs in the same basket. Diversifying your business and make it accessible to a wider audience will increase the business chances to appeal to customers. Usual response from business in difficult times is to resort to reduction of costs or what [...]

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