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oskarokupa

How to overcome Multilingual Seo hurdles

July 28, 2011

When it comes down to run multilingual sites a number of issues arise. You need to have a truly multinational staff to be able to deal with all the intricacies that International marketing, local internet legislation or simply cultural nuances, come with it. Being organised is key, so there are three initial steps to take [...]

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Multilingual SEO Best Practices – Website Geolocation

June 19, 2011

The usual question I get asked when someone was to undertake a truly international web project is how to be truly global. Are there any multilingual seo guidelines to follow? What are the multilingual search best practices? From my experience, both in-house and on the agency side, there is not one-strategy-fits-all multilingual seo standards. The [...]

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International SEO Consultancy

June 19, 2011

In an increasingly global world, to be able to reach audiences in different countries in their own languages it is a recipe to succeed. Multinational companies are investing a lot of money in building international teams that can cater for the needs of their customers worldwide. One of the best ways to reach these audiences [...]

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Top 10 tips in other online marketing channels – Distilled PRO Seminar London

October 26, 2010

Email Marketing.Top 10 tips of how email can help SEO: People share content with email, much more than social media (80%). Make friends with the CRM guys (if you are reading, you know who you are : ) ). Make capturing email addresses a priority Identify social media, users and influencers Target social end user [...]

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Competition analysis – Distilled Pro SEO seminar

October 26, 2010

Sam Crocker did deliver a great presentation at SMX advanced, looking forward to this one. Why, competition analysis? Defence vs offence axis. Monitor SERPs, replicate competitor links, get a link from competitors, etc The goal: leadership and defend what you have but the attack is how you win Competitor stalking. Yahoo pipes. Using feeds and [...]

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Sexy reports – Distilled PRO Seminar London

October 26, 2010

Will Crtichlow talks about one of my favourite topics, reports and data visualization. So, what is the point of reports? To find answers To cause change To build a relationship Finding answers. Reports to find solutions to problems. Digging into data and showing actionable insight is the sexyest thing in a report. Ranking reports are [...]

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Succesfully market content for links – Distilled PRO seminar London

October 26, 2010

Wiep talks about Advanced Link Building in the PRO seminar in London. How: How to build relevance How to get unpaid links that competitors don’t have Case Study Perfect Link Profile Relevance. The way to do it is to do hub link analysis in order to find relevant, related sites. Tools: the usual. Link analysis [...]

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Test infographic

August 3, 2010

Sheet 1 Hotel Prices in Europe

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First for Davide Corradi in both Google.com and Google.co.uk

April 30, 2010

It is interesting to see that once links mature and get some traction the results in terms of rankings sky rocket. Yahoo Site Explorer identifies 20 links (followed and nofollowed) to the page with no content that was trying to rank for Davide Corradi , that and the trackbacks from my blog comments links plus [...]

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How to rank top 10 in Google for Davide Corradi in less than 24 hours

February 9, 2010

My good friend Davide Corradi dared me to rank for his name without using any of the typical on-page optimisation techniques we are all aware of.  His reason to do this, was his surprise when in my previous post, Google ranking factors distribution graph,  I stated that on page optimisation factors accounted only for a [...]

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