My good friend Davide Corradi dared me to rank for his name without using any of the typical on-page optimisation techniques we are all aware of.  His reason to do this, was his surprise when in my previous post, Google ranking factors distribution graph,  I stated that on page optimisation factors accounted only for a [...]

Inspired by Seomoz Whiteboard Friday, I decided to create my new graph of what i think are the main Google ranking factors and its distribution in order of importance. Be free to chip in and add the debate.

Unless you have been hiding under a rock or you have been making extra money in the stock market and got a fat bonus and retired to the Bahamas, as an SEO you might have heard about Google rolling out an algorithmic change based on personalized search.
There has been lots of articles around the [...]

Now it has been solved but it was funny to see Google New Zealand to rank first for “Google Ireland” for a couple of weeks and “google.ie”. Even Bing got it wrong.

We have to admit it was a difficult query : )

Video optimisation for inclusion in Universal Search is one of the most unknown topics in the SEO field. We know that if we optimise our video properly, the video gets watched by a reasonable amount of people and is rated and commented, we might have the chance of ranking for blended results in SERPs, but [...]

As an SEO you read about Link Bait day in and day out. Everything very interesting but you can only digest a limited number of Link Bait definitions or top 10 lists examples as link bait. Don’t get me wrong, I am the first one to enjoy a top 10 list but I can count [...]

Oscar Carreras speaks about Social Media Optimisation in the International Search Summit.

Social media optimisation was the big topic of the last year in the industry, and at the moment agencies are trying to build a business model around it. Most of them are going down the consultancy path plus offering specific services in the way of building widgets or Facebook applications to boost viral campaigns. Most [...]

Link analysis is one of the most important areas of search engines ranking algorithms. Although some international search engines are less sophisticated in the way they assess link relevance, there is no reason to believe that these engines, such as Baidu or Yandex, will apply similar more advanced link quality indicators as part or the [...]

There are tons of articles on the net about meta tags optimisation best practices and the concepts have been repeated ad nauseam. In a Google centric world as Internet market is,  a westernised approach is usually taken, overlooking the algorithmic or linguistic differences of optimising for other languages/search engines in countries where Google hasn’t got [...]