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oskarokupa

Google ranking factors distribution graph

February 5, 2010

Inspired by Seomoz Whiteboard Friday, I decided to create my new graph of what i think are the main Google ranking factors and its distribution in order of importance. Be free to chip in and add the debate.

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SEO for personalized search

December 11, 2009

Unless you have been hiding under a rock or you have been making extra money in the stock market and got a fat bonus and retired to the Bahamas, as an SEO you might have heard about Google rolling out an algorithmic change based on personalized search. There has been lots of articles around the [...]

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Google is not infallible

October 21, 2009

Now it has been solved but it was funny to see Google New Zealand to rank first for “Google Ireland” for a couple of weeks and “google.ie”. Even Bing got it wrong. We have to admit it was a difficult query : )

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International Search Summit May 2009 – Social Media

May 18, 2009

Oscar Carreras speaks about Social Media Optimisation in the International Search Summit.

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Link Analysis for Multilingual SEO campaigns

April 15, 2009

Link analysis is one of the most important areas of search engines ranking algorithms. Although some international search engines are less sophisticated in the way they assess link relevance, there is no reason to believe that these engines, such as Baidu or Yandex, will apply similar more advanced link quality indicators as part or the [...]

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Metatags Best Practice – Yandex, Baidu and Yahoo Japan

March 30, 2009

There are tons of articles on the net about meta tags optimisation best practices and the concepts have been repeated ad nauseam. In a Google centric world as Internet market is,  a westernised approach is usually taken, overlooking the algorithmic or linguistic differences of optimising for other languages/search engines in countries where Google hasn’t got [...]

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