From the category archives:

Multilingual PPC

Website Localisation for Paid Search

March 12, 2009

We already talked about website localisation in this blog and it is a topic that I would like to revisit since it is a not very talked about issue in the SEO arena, and it is a huge sticking point for most sites I get to analyse in my daily routine, which seem not to [...]

Read the full article →

Contextual advertising in Russia – International Search Summit

December 19, 2008

One of the most important things about last November International Search Summit , was to be able to learn about the special idiosyncrasy of different cultures when it comes down to surfing the Internet. The success on obtaining European rankings might depend on understanding culturally related differences of the country/market targeted.

Read the full article →

International Search Summit – European Search Landscape

November 25, 2008

In this blog we always welcome any data that could shed light about the current status of European SEO and PPC and the International Search Summit gave us very interesting insight about the European Search landscape. Alex Burmaster from Nielsen online was talking on topline trends, organic paid an secure, and other interesting statistics.

Read the full article →

International Search Summit – Multilingual PPC Part 1

November 25, 2008

The second International Search Summit, held the 20th November in the British Library in London, was mainly focused on Paid Search globally, handling multilingual PPC campaigns internationally, usability for landing pages in different languages, main international agents internationally (quick warning, it is not only Google), and everything related to Multilingual Search Marketing. It was a [...]

Read the full article →