Wiep talks about Advanced Link Building in the PRO seminar in London.
How:
- How to build relevance
- How to get unpaid links that competitors don’t have
- Case Study
Perfect Link Profile
- Relevance. The way to do it is to do hub link analysis in order to find relevant, related sites. Tools: the usual. Link analysis can be very time consuming so get to the low hanging fruit.
- Ways to get keyword rich anchors:
- Change your email signature
- Find dead links : “page no found” inanchor:hotel deals
- Pinger for more dead links
- Directories, article submission but mainly guest posts
- Ways to get keyword rich anchors:
- Visibility
- Go for no linking press releases and ask them for a link
- Authority.
- Other stuff non disclosable
- Case Study
- Identifying niches to target: use directories for that
- Find content ideas that match these niches
- Historical analysis of the content of the niched sites
- Look at competitors content
- Niches: religious websites (hotels that were churches, hotels near famous churches); food websites (hotels near famous restaurants), train fanatics (hotels near famous train stations).
