Competition analysis – Distilled Pro SEO seminar

by oskarokupa on October 26, 2010

Sam Crocker did deliver a great presentation at SMX advanced, looking forward to this one.

Why, competition analysis?

  • Defence vs offence axis. Monitor SERPs, replicate competitor links, get a link from competitors, etc

The goal: leadership and defend what you have but the attack is how you win

  1. Competitor stalking.
    • Yahoo pipes. Using feeds and filter by keyword getting an output for you to see
    • Undisclosable
    • Watching your competitors subdomains: inurl:*.hostelbookers -inurl:www
    • Find staging sites. Search  dev.*.com
  2. Turn defensive tactics into offensive.
    • Step 1: Find 404′s on competitor site
    • Step 2: Find who is linking to these pages
    • Step 3: De-dupe and outreach
    • Step 4: Track changes in a competitor
    • Step 5:Competitor downtime. Track it, if it is down for long enough, contact the people linking to them.
    • Step 6: Competitor testing: Website analytics system profiler. Firebug. Go on incognito mode and see the changes
    • Step 7: Speed. Webpagetest.
  3. Defend.
  • Be careful with staging sites.
  • Keep your eye on job boards, LinkedIn and patent applications to see what competitors are doing.

As usual Sam doesn’t disappoint, great presentation.

Q & A

What would you recommend to irritate competitor stalking? Not much ethical boundaries about this kind of stalking.

Dynamic IP scraping: how to avoid it?

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