Competition analysis – Distilled Pro SEO seminar

by oskarokupa on October 26, 2010

Sam Crocker did deliver a great presentation at SMX advanced, looking forward to this one.

Why, competition analysis?

  • Defence vs offence axis. Monitor SERPs, replicate competitor links, get a link from competitors, etc

The goal: leadership and defend what you have but the attack is how you win

  1. Competitor stalking.
    • Yahoo pipes. Using feeds and filter by keyword getting an output for you to see
    • Undisclosable
    • Watching your competitors subdomains: inurl:*.hostelbookers -inurl:www
    • Find staging sites. Search  dev.*.com
  2. Turn defensive tactics into offensive.
    • Step 1: Find 404′s on competitor site
    • Step 2: Find who is linking to these pages
    • Step 3: De-dupe and outreach
    • Step 4: Track changes in a competitor
    • Step 5:Competitor downtime. Track it, if it is down for long enough, contact the people linking to them.
    • Step 6: Competitor testing: Website analytics system profiler. Firebug. Go on incognito mode and see the changes
    • Step 7: Speed. Webpagetest.
  3. Defend.
  • Be careful with staging sites.
  • Keep your eye on job boards, LinkedIn and patent applications to see what competitors are doing.

As usual Sam doesn’t disappoint, great presentation.

Q & A

What would you recommend to irritate competitor stalking? Not much ethical boundaries about this kind of stalking.

Dynamic IP scraping: how to avoid it?

    { 23 comments… read them below or add one }

    NolaRMeise January 31, 2017 at 12:16 pm

    We stumbled right here from the different web address
    and thought I should check things out. I love the things i see so i am just following you.
    Anticipate taking a look at your online page again.


    KirstinRBath January 28, 2017 at 12:32 pm

    That is very interesting, You are an overly professional blogger.
    I have joined your rss feed and look ahead to in quest of extra of your wonderful post.
    Also, I have shared your site in my social networks


    BasilBLabrie January 7, 2017 at 3:59 pm

    I constantly spent my half an hour to read this site’s articles or reviews everyday along with a cup of coffee.


    AbbyELaasaga January 3, 2017 at 1:10 pm

    Hi there very cool blog!! Man .. Excellent .. Amazing ..

    I’ll bookmark your web site and take the feeds additionally?
    I am glad to seek out a lot of helpful info right here in the
    put up, we need develop more techniques in this regard,
    thanks for sharing. . . . . .


    WillisARagar January 3, 2017 at 12:30 pm

    Hello to every body, it’s my first pay a quick visit of
    this website; this blog contains amazing
    and really fine information in favor of readers.


    LandonFSikat December 28, 2016 at 12:17 pm

    I used to be wondering if you considered changing the layout of the site?
    Its adequately written; I really like what youve have got to say.
    But you could possibly could a tad bit more in the form of content so people
    could interact with it better. Youve got a great deal of text for only having 1 or 2 images.

    You could possibly could space it all out better?


    AlvaBLascala November 26, 2016 at 6:15 pm

    My brother suggested I may like this website. He was totally right.
    This post actually made my day. You cann’t imagine simply how so much time I had
    spent for this info! Thanks!


    google February 27, 2016 at 3:15 pm

    If some one desires to be updated with latest technologies after
    that he must be pay a visit this website and be up to date


    Buy Google sniper 2 March 1, 2014 at 7:48 am

    Hі therе your inteгոet site սrl: appears to be redirecting to
    a completely different web site when I click the ɦome-page link.

    You may want to hɑve this looked at.


    Cure su artritis pdf December 14, 2013 at 3:24 pm

    Cure su artritis es el libro que funciona para curar la artritis de todo el cuerpo.
    No importa si usted es joven o viejo
    Descubre como pude eliminar la artritis en 60 dias
    Es una honesta revision.


    gluteos de escandalo descargar pdf December 14, 2013 at 3:22 pm

    El objetivo: el liderazgo y la defensa de lo que tienes, pero el ataque es como se gana

    Acecho competidor.
    Yahoo pipes. Uso de fuentes y filtro por palabra clave conseguir una salida para que usted vea
    No divulgable
    Viendo sus competidores subdominios: inurl:. * HostelBookers-inurl: www
    Encontrar sitios de almacenamiento intermedio. Buscar prog. *. com

    A veces uno no usa eso comodines y no se benficia mucho de google.


    gluteos de escandalo descargar pdf December 14, 2013 at 3:20 pm

    Descubre como aumenté 6 cms de mis gluteos en solo 8 semanas, ah no me crees?


    ultimate herpes protocol free December 14, 2013 at 8:09 am

    You should also follow a healthy lifestyle: If you make a relatively small change in your whole
    lifestyle then there will be a big impact
    on the body and your health. With some more refining by the pharmaceutical companies’ research and development
    departments, they should be available as part of the next wave of prescription fat melting medications.

    Chilli and capsicum are the best foods for burning fat because they contain a
    compound in them called capsaicin and this is actually what experts add to weight
    loss pills as it kick starts your metabolism for major fat burning.


    gluteos de escandalo Gratis December 7, 2013 at 7:23 am

    Wonderful post however I was wondering if you could write a litte more on
    this subject? I’d be very thankful if you could elaborate a little bit further.


    How To Make Him Desire You Free Download December 2, 2013 at 11:30 pm

    The first thing you must do is to admit that your relationship has ended (for
    the time being) prior to making any effort to get your man
    back. Keeping eye contact is among the numerous flirting
    signs you can send his way, without making it appear too
    conspicuous too. Even in your formals present yourself neatly and always wear a nice
    smile on your face.


    Tinnitus Miracle free November 28, 2013 at 1:46 pm

    Because of the way they are situated, the utricle detects changes in horizontal movement, while the
    saccule detects changes in vertical movement, such as when you ride in an elevator.

    It can also be brought on from being around loud noises like from an auto shop, construction site,
    lawn mowers, or gun range. Considering this, it shouldn’t
    be too earth-shattering for anyone to learn then that ginkgo biloba for tinnitus, from a
    tree that survived the ice-age, is the conditions most reputed herbal remedy.


    30 Days To Thin Free Download October 19, 2013 at 5:59 am

    There are many foods that can temporarily relieve hunger but cravings are harder to eliminate.
    This may sound too repetitive already, but we’ll have
    to emphasize this over and over again in your 6 week diet and exercise program.
    This helps you avoid over eating and eating junk food.


    carb nite solution pdf October 18, 2013 at 2:05 pm

    Hello, i think that i saw you visited my site so i came to “return
    the favor”.I am trying to find things to improve my web site!I
    suppose its ok to use a few of your ideas!!


    jason ferruggia pdf October 17, 2013 at 11:39 pm

    Using the equipment will also help you to lose
    some weight. If you work out everyday and you aren’t seeing the desired results,
    you may need to consider your workout strategy.

    Most IBM and Lenovo models and some business models as well come
    with trackpoints.


    The M3 System Download October 17, 2013 at 9:48 pm

    Therefore, knowing how you feel I have revealed a few secret psychological tricks, which you can implement to get back together with your ex.
    Don’t let him know how desperate you are to get him
    back. Instead of trying to contact your ex right now, you should be
    breaking down those lines of communication.


    factor quema grasa pdf descargar September 23, 2013 at 5:11 am

    However it is important to realize that the Fat Loss Factor is not a panacea that will magically
    remove any fat and If you are looking for a “lose 10 pounds in 10 days magical programs”, then The
    Fat Loss Factor is probably not for you. With some more
    refining by the pharmaceutical companies’ research and development departments, they should be available as part of the next wave of prescription fat melting medications.
    If you want extra support to write your goals in the STAR format just write an
    email to info@loseweighttowin.


    Factor Quema Grasa Download September 22, 2013 at 5:19 pm

    The net result is significantly less fuel consumption, less erosion, less pollution and greater soil fertility.
    This way of eating and exercising creates a strong, lean,
    healthy, shapely body. This means that only you can determine where you want to take the vehicle that you call your body.


    how to get a flat stomach and toned legs fast June 25, 2013 at 4:28 am

    Superb blog! Do you have any tips and hints for
    aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything.

    Would you suggest starting with a free platform like WordPress
    or go for a paid option? There are so many choices out there
    that I’m totally confused .. Any tips? Bless you!


    Leave a Comment

    Previous post:

    Next post: