Website Localisation for Paid Search

March 12, 2009

We already talked about website localisation in this blog and it is a topic that I would like to revisit since it is a not very talked about issue in the SEO arena, and it is a huge sticking point for most sites I get to analyse in my daily routine, which seem not to [...]

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Social Media 2008. Worldwide Passion for Social Media.

February 20, 2009

Social Media, social behaviour in the web in general, has arguably been the most significant phenomenon in the Internet world in 2008. Google zeitgeist compiles annually some of the highlights from Google searches around the globe and it is not a surprise to see the supremacy of Social Networks within the list of the top [...]

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Guerrilla Marketing – Going too far?

February 5, 2009

One of  the most notorious showman in TV in Spain, going by the nickname, “El Gran Wyoming”, member of the TV channel, La Sexta, has proved to be an expert in spreading shocking-but-false information to increase the audience.  This week, the “El Gran Wyoming” has been in the eye of the hurricane after a video [...]

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Time to speak Spanish. Search in Latin America.

February 1, 2009

According to ComScore the number of Internet users in Latin America now has risen to the point of almost 75 million. That figure excludes traffic from public computers such as Internet cafes which is a current practise in South America. Considering that the IMF economic forecast places the south american continent as the only one which slight [...]

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Multilingual SEO Services – How to identify the scammers

January 22, 2009

Last year there was a big controversy about what qualifies as Advanced SEO. This is not the aim of this post but in my opinion Social Media Marketing,  high level Information Retrieval understanding,  analytics based SEO analysis, local and mobile search and ultimately International SEO are the cornerstones of advanced search marketing. As in any [...]

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Website Redesign Transition Plan

December 26, 2008

A software vendor client was ranking really well for several important keywords that were driving a lot of traffic to the site since we got involved in the project back in early 2000. The site outranked the competition for most of the selected terms. However, by analyzing closely our web analytics tool, we could notice [...]

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Contextual advertising in Russia – International Search Summit

December 19, 2008

One of the most important things about last November International Search Summit , was to be able to learn about the special idiosyncrasy of different cultures when it comes down to surfing the Internet. The success on obtaining European rankings might depend on understanding culturally related differences of the country/market targeted.

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Spanish Search Landscape

December 15, 2008

The Spanish Search landscape has been featured in numerous occasions in Spanish search marketing blogs but there is not an equivalent in English. This post wants to shed some light on the current situation of the Spanish internet market and its peculiarities and significant growth.

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International Search Summit – European Search Landscape

November 25, 2008

In this blog we always welcome any data that could shed light about the current status of European SEO and PPC and the International Search Summit gave us very interesting insight about the European Search landscape. Alex Burmaster from Nielsen online was talking on topline trends, organic paid an secure, and other interesting statistics.

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