Social Media, social behaviour in the web in general, has arguably been the most significant phenomenon in the Internet world in 2008. Google zeitgeist compiles annually some of the highlights from Google searches around the globe and it is not a surprise to see the supremacy of Social Networks within the list of the top [...]

Last year there was a big controversy about what qualifies as Advanced SEO. This is not the aim of this post but in my opinion Social Media Marketing,  high level Information Retrieval understanding,  analytics based SEO analysis, local and mobile search and ultimately International SEO are the cornerstones of advanced search marketing.
As in any new [...]

One of the most important things about last November International Search Summit , was to be able to learn about the special idiosyncrasy of different cultures when it comes down to surfing the Internet. The success on obtaining European rankings might depend on understanding culturally related differences of the country/market targeted.

In this blog we always welcome any data that could shed light about the current status of European SEO and PPC and the International Search Summit gave us very interesting insight about the European Search landscape.
Alex Burmaster from Nielsen online was talking on topline trends, organic paid an secure, and other interesting statistics.

The second International Search Summit, held the 20th November in the British Library in London, was mainly focused on Paid Search globally, handling multilingual PPC campaigns internationally, usability for landing pages in different languages, main international agents internationally (quick warning, it is not only Google), and everything related to Multilingual Search Marketing. It was a [...]