We already talked about website localisation in this blog and it is a topic that I would like to revisit since it is a not very talked about issue in the SEO arena, and it is a huge sticking point for most sites I get to analyse in my daily routine, which seem not [...]
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Website Localisation for Paid Search
Posted by oskarokupa in March 12th, 2009
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Posted in: Multilingual PPC Tags: conversion rates, localisation, multililingual copywriting, Multilingual PPC, Multilingual SEO, ppc
Seo Localisation for European Languages: best practise
Posted by oskarokupa in November 10th, 2008
When we want to initiate a European SEO campaign for the most popular languages, FIGS (French, Italian, German and Spanish) we very often encounter the downside of faulty translations which don’t take into account average search volume of the keywords translated or use a language that, although correct, doesn’t engage Internet users in the respective [...]
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Oscar Carreras: Spanish Linguistics graduate with a wide knowledge of new technologies resulting from an additional certificate in Advanced Computing. Varied Experience in web development, database management and graphic design, complemented by strong language ability and organisational skills developed in diverse work environments. Understanding of online marketing, SEO, PPC, SEM....