Last year there was a big controversy about what qualifies as Advanced SEO. This is not the aim of this post but in my opinion Social Media Marketing,  high level Information Retrieval understanding,  analytics based SEO analysis, local and mobile search and ultimately International SEO are the cornerstones of advanced search marketing.
As in any new [...]

When we want to initiate a European SEO campaign for the most popular languages, FIGS (French, Italian, German and Spanish) we very often encounter the downside of faulty translations which don’t take into account average search volume of the keywords translated or use a language that, although correct, doesn’t engage Internet users in the respective [...]